Payment and Identification markets in 2025: What's next?
Navigating Change and Opportunity
As the payments and identification landscape continues to evolve at a rapid pace, TRUSTECH’s latest visitor survey provides a compelling snapshot of how industry professionals perceive the near future. The findings reveal both optimism and urgency, with innovation, security, and sustainability emerging as central priorities for 2025 and beyond.
A Market Brimming with Confidence and Challenges
According to the survey, 73% of respondents remain optimistic about the business outlook for their sector, signalling confidence despite economic and regulatory uncertainties. This sentiment is particularly strong in Europe, Asia, and North America, which rank among the top regions targeted for investment projects.
At the same time, 58% of planned investments have a short-term horizon (under six months), suggesting that agility and responsiveness are key factors shaping corporate strategies in the payment and identification markets.
Strategic Priorities and Technological Focus
The study highlights several strategic priorities for the next three years, led by digital transformation, innovation, and cost optimisation. Cybersecurity and service improvement also feature prominently a reflection of increasing pressure to safeguard digital infrastructures while enhancing user experience.
Looking further ahead, the top technology trends expected to shape the next eight years include AI and machine learning, digital identity, instant payments, tokenisation, and quantum cryptography. These areas signal a decisive shift towards smarter, faster, and more secure digital ecosystems.
Get more insights with our articles on the 5 digital payment trends and the 5 digital identity trends.
Sustainability on the Investment Agenda
Sustainability and environmental impact are also gaining traction: 89% of visiting companies report that these factors now influence their investment decisions. This underscores a growing recognition that innovation in payments must go hand-in-hand with social and environmental responsibility.
TRUSTECH dedicated a specific roundtable to address the question of the digital society environmental footprint and the need to apply a circular economy: Will the Digital Society Achieve Its Circular Economy Objectives?
The Importance of Collaboration and Expertise
With more than 1 million euros in investment budgets for nearly a quarter of surveyed companies, the sector continues to attract substantial financial commitment. Yet, capital alone is not enough. The path forward will rely on shared expertise, cross-sector collaboration, and trusted partnerships. Principles that TRUSTECH has embodied as a leading global event dedicated to payments and identification professionals.
Looking Ahead to TRUSTECH 2025
The next edition of TRUSTECH, taking place from 2–4 December 2025 at Paris Expo Porte de Versailles, promises to bring together over 8,000 professionals. As the sector continues to evolve, this event will once again serve as a vital forum for shaping the future of payments and digital identity.