The Future of Automotive Industry

by J.B. STRAUBEL , Co-Founder & CTO , TESLA 


"The Future of Automotive Industry"

JB has shared Tesla Motors’ approach to innovation and his vision of the future. Be inspired by the co-founder of one of the most disruptive and fascinating companies of current times.   


As Founder and CTO, Tesla, JB has spearheaded an alternate business model that has strongly challenged the traditional automotive business model. It has ‘disrupted’ the technical end of power, the practical side of production and the structure of distribution in the automotive industry.

“Forbes names Tesla Motors as the World’s Most Innovative Company”

However, Tesla’s great innovation isn’t simply the way its cars get around. Rather, the company’s other meaningful innovation lies in its business practices, which differ significantly from those of other car manufacturers. It is also different from the standard innovative model being a high-end disruptor.

Internally, the company’s Silicon Valley-style “techpreneurship” enabled it to move faster, work more efficiently, and create groundbreaking new ideas around sustainable mobility and automotive technology.

JB manages the technical direction and engineering design of the Tesla products including battery technology, power electronics, motors, software, firmware and controls.  He also has responsibility for new technology evaluation, R&D, technical diligence review of key vendors, and building partner relationships.

His more recent focus is Tesla Energy where he is amplifying its efforts to accelerate the move away from fossil fuels to a sustainable energy future with Tesla batteries, enabling homes, business, and utilities to store sustainable and renewable energy to manage power demand, provide backup power and increase grid resilience.

Prior to Tesla Motors, JB was the CTO and co-founder of the aerospace firm, Volacom, which designed a specialized high-altitude electric aircraft platform using a novel power plant. At Volacom, JB invented and patented a new long-endurance hybrid electric propulsion concept that was later licensed to Boeing. Before Volacom, JB worked at Rosen Motors as a propulsion engineer developing a new hybrid electric vehicle ‘drivetrain’ based on a micro turbine and a high-speed flywheel. JB was also part of the early team at Pentadyne.