Guy de la Roche, Brand Protection Manager Europe, SURYS
Guy is sales manager responsible for Brand Protection in Europe at SURYS. He manage programs for various industries, spirits, auto spare parts, industrial parts… in order to protect the products against counterfeiting, re-felling, grey-market. Before joining the company in 2017, he worked in different positions abroad, lastly he was business developer on the Scandinavian markets. Guy is graduated from Audencia Business School and University of the West of Scotland.
Track chaired by Grégoire Toussaint
At TRUSTECH Guy will chair the track on "Brand Protection and Anti-Counterfeiting Authentication" on Brand Protection and Anti-Counterfeiting Authentication" which will be held on Thursday 28 November from 10 am to 1pm in room 2
The brands are facing more and more attacks from counterfeiters that impact their image, revenue and the health of their consumers. In that context they have to develop strong brand protection strategies.